ETHNOGRAPHY
FOR ETHICAL
TECHNOLOGY

thinkers & makers

 
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UNDERSTAND THE WORLD
CHANGE THE WORLD

We are a mission-driven, independent research and consulting firm founded by academic anthropologists. We are committed to understanding and shaping technology in the real world, here-and-now.

We offer an on-the-ground understanding of the social impacts and ethical challenges of technology design and development. We bring thinkers and makers together to create positive technology.

SOCIAL SCIENCE INSIGHTS FOR
SOCIALLY BENEFICIAL TECHNOLOGY

Our rigorous, scholarly ethnographic research digs much deeper than superficial interviews or focus groups. Expert ethnography reveals how things actually happen in the world—not what we plan or want—but real life in all its unpredictability. We are committed to a barefoot tech ethics, drawn from on-the-ground practice, offering real life solutions.

 

Our Latest Thinking

Our Approach

NUANCED
ETHNOGRAPHY

In-depth fieldwork for an on-the-ground understanding of how technology is designed, developed and used in the real world


SOPHISTICATED
THEORY

Rigorous intellectual engagement with critical theory, philosophy and cutting-edge academic research in the social sciences


CREATIVE
ADVISING

We help anticipate the unexpected consequences of technologies and develop technology for the common good